Exploring questions of style, animation and technology with founders-sisters Asavari Kumar and Shaivalini Kumar Read More
A complex web of names or no unified identity—Indian brands work in mysterious ways Read More
Increasingly, branding projects are as much about the strategic direction of companies and organisations as the design, and the gap between the two disciplines can be a difficult one to bridge. Read More
Is the flattening of logo a trend or a necessity Read More
How many of great projects ensure that a design studio has ‘made it’? World's best designers answer the question Read More
Tsk Design gives a fresh and powerful identity to the Indian textile major, Himatsingka Group Read More
Most brands have spent a long time deciding on their name; and why not? A brand’s name is the most important part of its identity. It has to be unique but also have a good recall value. Read More
Dear Reader, I’m a fortunate man. I’m lucky to have this opportunity to write to you personally and if you... Read More
We are all experiencing first-hand an uncertain and unsettling time. It’s hard to know how to act, how to plan... Read More
A brand strategist on how to make brands click Read More
Could you image the Metallica's logo in a rounded typeface? If you can, draw one up and share it online. Read More
The new gin distilled in Goa and made using Indian botanicals gets an Indian packaging by NH1 Design Read More