Tsk Design gives a fresh and powerful identity to the Indian textile major, Himatsingka Group Read More
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
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Indian brands are moving towards Brand experience Centres. Why is it a good move and why should it continue? Read More
London-based designer finds inspiration in a hand-drawn type from 1966 for rebranding of a contemporary art gallery Read More
"Having a close relationship and working together year after year just keeps making the partnership even stronger." Read More
Natalie Chung says that we live in a brand-dominated world – a world of unbelievable choice but one that can lead to confusion and overload. Read More
Codesign studio designs identity for premium ethnic menswear, TASVA Read More
Parul Sharma takes notes of what different brands have planned for the Valentine's Day this year Read More
Could you image the Metallica's logo in a rounded typeface? If you can, draw one up and share it online. Read More
Increasingly, branding projects are as much about the strategic direction of companies and organisations as the design, and the gap between the two disciplines can be a difficult one to bridge. Read More
Most brands have spent a long time deciding on their name; and why not? A brand’s name is the most important part of its identity. It has to be unique but also have a good recall value. Read More
"Rather than it be a manual that you would refer to for five or ten years, I think now the art of branding is to be agile and to be responsive." Read More