A complex web of names or no unified identity—Indian brands work in mysterious ways Read More
Words are weightier than we think—setting up a company's vision and mission statement Read More
Do you want to have to police the brand? Or are you looking to create real brand ambassadors from within your organisation? Read More
Creative Boom
When we think of Rolls-Royce, the word "luxury" immediately springs to mind; a brand often reserved for the very rich (and perhaps famous), not something meant for anyone below the age of 60. It's no surprise, then, that Pentagram has today revealed a fresh identity to help modernise the company and appeal to a younger (equally well off) audience. Read More
How many of great projects ensure that a design studio has ‘made it’? World's best designers answer the question Read More
Live Wire
“If I don’t post new content every day, then I’ll lose followers and if I lose followers, then I’ll lose my brand name, I’ll lose everything.” Read More
What does Strategy, with its penchant for data, models and paragraphs of information, have to do with Design? The two disciplines are seen by some as opposites. We believe to do so is to fundamentally misunderstand how brands are established, and the role they play in a business. Read More
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