Jacob Benbunan, CEO and founder at Saffron Consultants, on flattening of logos, and one brand that stands against the trend Read More
What does Strategy, with its penchant for data, models and paragraphs of information, have to do with Design? The two disciplines are seen by some as opposites. We believe to do so is to fundamentally misunderstand how brands are established, and the role they play in a business. Read More
Creative Boom
British lifestyle brand Charlotte Jade is behind a new bespoke pattern will be featured as wall art, upholstery fabrics and luxury wallpapers in Costa stores across the UK. Read More
Creative Boom
When we think of Rolls-Royce, the word "luxury" immediately springs to mind; a brand often reserved for the very rich (and perhaps famous), not something meant for anyone below the age of 60. It's no surprise, then, that Pentagram has today revealed a fresh identity to help modernise the company and appeal to a younger (equally well off) audience. Read More
Campaign for pickles and chutneys by House of Society banks on nostalgia induced by old photographs Read More
Creative Boom
Graphic Designer Badal Patel has created the brand identity for a new cosmetics brand, Kulfi, which celebrates the "rich culture and beauty of South Asians". Read More
Architectural Digest
Designed by Thomas Heatherwick, Little Island is a public park that rises out of the water some 200 feet off Manhattan’s West Side Read More
After a century, Indian Olympics Association replaces the colonial identity worn by athletes at the Olympic Games with a new, homegrown identity Read More
Do you want to have to police the brand? Or are you looking to create real brand ambassadors from within your organisation? Read More
Dezeen
Featuring linoleum floors, Formica walls and a deep red basement, this London eyewear store by Child Studio takes inspiration from peep shows and other "peculiar Soho specialities". Read More
Words are weightier than we think—setting up a company's vision and mission statement Read More
Live Wire
“If I don’t post new content every day, then I’ll lose followers and if I lose followers, then I’ll lose my brand name, I’ll lose everything.” Read More