Jacob Benbunan, CEO and founder at Saffron Consultants, on flattening of logos, and one brand that stands against the trend Read More
How many of great projects ensure that a design studio has ‘made it’? World's best designers answer the question Read More
Fast Company
This unofficial expansion pack to the famous game is perfect for our late-stage capitalist era, highlighting real-life horrors from the likes of Amazon, Coca-Cola, and DuPont. Read More
Creative Boom
Graphic Designer Badal Patel has created the brand identity for a new cosmetics brand, Kulfi, which celebrates the "rich culture and beauty of South Asians". Read More
Creative Boom
British lifestyle brand Charlotte Jade is behind a new bespoke pattern will be featured as wall art, upholstery fabrics and luxury wallpapers in Costa stores across the UK. Read More
Live Wire
“If I don’t post new content every day, then I’ll lose followers and if I lose followers, then I’ll lose my brand name, I’ll lose everything.” Read More
Creative Boom
When we think of Rolls-Royce, the word "luxury" immediately springs to mind; a brand often reserved for the very rich (and perhaps famous), not something meant for anyone below the age of 60. It's no surprise, then, that Pentagram has today revealed a fresh identity to help modernise the company and appeal to a younger (equally well off) audience. Read More
After a century, Indian Olympics Association replaces the colonial identity worn by athletes at the Olympic Games with a new, homegrown identity Read More
A complex web of names or no unified identity—Indian brands work in mysterious ways Read More
There's a lot going on behind a logo than just the design Read More
Words are weightier than we think—setting up a company's vision and mission statement Read More
A classic pen brand has refused to change its design in decades. That's exactly what works for it Read More