Dick Powell is co-founder of internationally renowned design and innovation company Seymourpowell. With nearly 40 years experience, Dick Powell believes passionately that design is not just about being different or more stylish, but about being better – better for people, better for business and better for the world. Dick and fellow SP founder Richard Seymour took this idea to television, making 12 programmes for Channel 4 that followed the development of new products, from the genesis of new ideas through to their realisation. More recently, his team designed the interior of Virgin Galactic’s spaceship. Dick believes passionately in the role of creative people of all disciplines in shaping our future, and particularly in the intimate relationship between innovation and design to create things which are Better by Design. He has been a lifelong supporter of design education was Chairman of D&AD for 10 years, and has twice been its President. He has also served on the boards of the Design Council, the Design Business Association, the D&AD Executive, Samsung’s International Design Advisory board and Design Singapore’s International Advisory Board.