The answer to why people won’t wear masks lies in why they won’t wear a condom, or a helmet Read More
JoinedJune 18, 2020
Articles6
Geetika is an engineer, MBA & researcher, who spends her time building connections between technology, business & users. She works at the Centre for Behavioural Research at Future Factory, advising organisations on how to build technology that addresses human behaviour.
The media has been awash with how digital payments are the harbinger of change owing to the contactless economy of... Read More
Digital doubles and Avatars—has the pandemic moved our lives online, and are we gonna live it there?
The pandemic has just moved our lives online. The digital extensions of our real selves look increasingly like ourselves, just more perfect. Read More
Centre for Behavioural Research at Future Factory, published The Shape of the Future1, a report which outlines major shifts that are... Read More
Winning the Trifecta: Design, User and COVID Read More
Why has market research disappointed designers and creators Read More