ABSOLUT VIEW: A Colourful World Is A Colourless One
The world has deeply coloured opinions, led by their ethnic, social and cultural ideologies. To make resolve this polarization, we must all uncolour our opinions. That’s why Absolut is asking the world to be Colourless. Because our only bias is against the bias. So put your designs to our ideology and let’s take the first steps in creating a Colourless world.
ARTIST BRIEF: Express Yourself
We would like you to produce a work of art that expresses your vision of a better tomorrow by bringing to life one of the key beliefs in our campaign. This artwork will sit across many touch points including digital, in-store and merchandising. We urge you to express yourself in your style, but the tone should be celebratory, colourful and impactful. Absolut is bold, witty, fresh and we are used to standing out. The artwork needs to include our bottle outline prominently, but everything else is left as a blank canvas for your work.
At the end of the competition, top 10 participants/artists will be shortlisted will be entitled to showcase their submitted artwork at the Absolut India page and at Designyatra.com. Three of the top 10 shortlisted participants/artists will stand a chance to win an annual individual Adobe Creative Suite license, and a hamper from Absolut India.