Sidequests at Designyatra are where you stop pretending to be creative and actually get your hands dirty.
Because “I went to Designyatra” sounds way cooler with “…and crushed a Sidequest” at the end.
All Sidequests will be held at Taj Cidade de Goa, Horizon, after the conference.
They are scheduled for 1830 – 2000 HRS, and are only open to Designyatra delegates.
Delegates, check your emails for the signup link.
Here’s what you can expect
Target is one of America’s leading retailers that serves guests at nearly 2,000 stores across 50 states and at Target.com, with the purpose of helping all families discover the joy of everyday life.
We at Target, believe great design is for everyone and great ideas can come from anywhere. Our collaborations aren’t just about labels, they’re about shared values, thoughtful storytelling, and creating joyful, guest-centered experiences that surprise and inspire.
But sometimes, to get to something meaningful… you have to get a little messy first. Collab on Aisle 5 is an unfiltered branding jam where designers dream up collaborations no one asked for… but everyone will remember. In this workshop, nothing is off-limits. Not the outrageous, the ironic or even the wildly ambitious.
The workshop is meant to be a playground. A creative dare. A chance to flex your instincts, break the brief, and see what happens when you create a packaging design with full freedom. And let joy and discovery lead the way. Because sometimes the best ideas don’t start with “Why?” They start with “So what?” So what if it breaks the rules? So what if it’s never been done before? That’s where imagination lives, in the space between boldness and insight. It’s less about perfection, more about possibility. Less “Is this on-brand?” and more “Could this be awesome?” Because when you lead with curiosity, collaboration, and unapologetic creativity, you just might land on something truly unforgettable.
Ever battled with the screen that said “green” but the print screamed “blue”? You’re not alone.
Dive into Pantone’s immersive workshop that demystifies the color space and hands you the tools to never get your colors wrong again. Discover why color often shift across different materials and devices – and more importantly, how to fix it with Pantone physical & digital tools. Turns out, your color isn’t wrong – you just need the right tools.
What if branding wasn’t about logos at all? What if it was about creating a world people long to step into – one they can feel, belong to, and never want to leave? This workshop isn’t about adding a pretty design to the mix. It’s about building emotional, sensorial, and unforgettable brand worlds that shift how people think, feel, and behave. Get ready to push your thinking, blur the lines between reality and story, and create something that doesn’t just stand out – but stays with people
In this interactive session participants will respond to a series of open-ended prompts to draw letters that defy convention. It’s a space to explore form, push boundaries, and embrace the odd and unexpected in letter-making. No polished outcomes needed! Just a willingness to experiment and enjoy the process.
Great ideas don’t sell themselves, you do.
Join Shreya Arora from Ultrahuman as she takes you through why clients fear your best work, how to crack any brief with a simple framework, and the pitch strategies that turn hesitation into approval. Walk away with tools to win trust, sell creativity, and get your boldest ideas out into the world.
While chasing Artificial Intelligence, we forget the one we’re born with – Authentic Intuition. This workshop is a deep dive into your inner compass: the truths, memories, and perspectives that make your creativity impossible to replicate. We’ll explore how to trust your instincts, uncover the ideas only you can see, and create work that feels alive – because it’s powered by the most human AI of all.
Step into the vibrant world of Bollywood with Megamind Studio and discover the art of production design, from script to screen. This immersive, hands-on workshop takes you behind the scenes to explore how cinematic worlds are imagined and built. Learn to craft visual stories through moodboards, sketches, and set layouts, guided by Sonam Singh & Abhijeet Gaonkar. The session includes live demos, a custom starter kit, and a certificate of participation. Whether you’re designing a single scene or building entire worlds, this workshop will open up new ways of thinking about visual storytelling and set design.
Designers fall in love with their work. And get their hearts broken by revisions, rejections and reality. But emotion isn’t the enemy; it’s fuel. Great art direction is guided by taste, not attachment. In this workshop, Samyu Murali, Sohan Ray and Teresa Sebastian help you create braver, smarter, more resonant design, without letting ego get in the way. Think of it as therapy for creatives: fall in love, break up, and make better work.
Before a shape, a colour or even a name, everything starts with a feeling. Learn how to move past vague “vibes” into a distinct emotional space and make others feel it too.
Step behind the scenes and into the creative engine room of editorial campaigns. This fast-paced hands-on workshop breaks down the art and process of creative direction and production, from the first spark of an idea to the final campaign rollout.
You’ll get an inside look at the full journey including concept building, visual strategy, production planning and execution. The session includes a live creative exercise where participants respond to a real brief and build a moodboard, learning how raw ideas are shaped into compelling editorial narratives.
Despite our best efforts, the creative process is rarely linear or controlled. This workshop turns that unpredictability into a game – one built on adaptability and improvisation. Across four fast-paced rounds, you’ll inherit, interpret, and complete ideas that aren’t your own. The goal is to practice staying flexible, building under constraint, and communicating clearly enough that someone else can pick up where you left off – a skill that shows up in every kind of creative work.
What if building a brand felt like playing a game?
BrandLand is an immersive, interactive session where you’ll roll dice, draw cards, and tackle creative challenges that sharpen strategic thinking. From uncovering audience insights to defining brand positioning, each move takes you beyond aesthetics into the heart of what makes a brand connect.
Open to all, but especially designed for design entrepreneurs, solo founders, and studio leads. This workshop will leave you with fresh perspectives and practical tools to power your next big brand move.