Shubhankar Ray was born in 1968 in Calcutta, India. After graduating from Manchester University in 1989 with a Chemistry Bsc (Hons), Ray has spent the last 25 years re-inventing & transforming some of the world’s most important fashion & lifestyle brands such as Levi’s, Camper, Caterpillar and G-Star Raw, as well as ad-hoc projects for Sony, The United Nations, Prince Charles’ Charities and Fitflop. His work is based in global branding, consumer-social reality and designing multi-level communications systems including international advertising campaigns, TV spots, short films, magazines, gallery installations, music, web and shop systems.