Chiara Luzzana

Chiara Luzzana is a creator of sound who has pioneered an innovative approach to making brands resonate through their pure noise. Her groundbreaking work has established her as one of the most influential figures in global sound branding. Recognized with numerous awards, Chiara is celebrated as the preeminent composer of music for brands. Chiara Luzzana has two studios: one in the heart of Milan’s Porta Romana and another on Shanghai’s iconic Bund. 

Chiara Luzzana is an acclaimed sound artist, designer, and composer, recognized globally for her groundbreaking work in transforming noise into music. As the CEO of Chiara Luzzana Soundscape S.r.l., she has established the first studio dedicated to turning brand identities into unique soundtracks, starting from the very essence of their sounds.

Chiara is the visionary behind the acclaimed project THE SOUND OF CITY®, and she divides her time between Milan and international destinations, where her expertise is in constant demand. From the ticking of a Swatch watch to the sensation of Nivea skin cream, from the allure of Alessi’s new collection to the taste of a Martini, and from the luxury of a Singaporean hotel to the aroma of Lavazza coffee—Chiara Luzzana has crafted the auditory identities of some of the world’s most iconic brands.

Her work has been widely featured in international publications: Millionaire, Rolling Stone, Archiproducts, Sole 24 Ore, Corriere della Sera, Platform, Donna Moderna, and Focus.

Recognized as one of the most innovative and visionary sound designers, Chiara has developed a unique compositional method that has redefined the field of Sound Branding.