Gianmauro Vella & Tanu Sinha

VP & Head of Design APAC & AMESA & Head Of Design - India, PepsiCo

Gianmauro Vella & Tanu Sinha

Gianmauro Vella is a passionate business enthusiast who leverages design, design thinking, creativity, and curiosity to create successful brand stories and experiences, advocating for a design culture across multiple regions. Currently, he is the Head of PepsiCo Design for APAC & AMESA, leading both the in-house design team and external partners to promote and develop a design culture within the company.

In his 10 years at PepsiCo, he has established and led design centres in Shanghai, New Delhi, Cairo, Bangkok, Cape Town, and Sydney. Since the creation of PepsiCo’s Greater China Design team in 2014, under Gianmauro’s leadership, the PepsiCo APAC & AMESA Design team has received over 490 design awards globally.

Before joining PepsiCo, he worked for 6 years at 3M where he worked with design and design thinking and won over a dozen design awards for redefining the product portfolio of brands such as Scotch Brite, Post-it, Scotch, and Filtrete. In addition to his role at PepsiCo, Gianmauro is also a professor of Design Methodology and Interior Design at Marangoni University in Dubai.

Instagram: @gianmauro
YouTube: @gianmaurovella5181
LinkedIn: @GianmauroVella

Tanu Sinha joined PepsiCo in 2019 as Head of Design & Innovation for the India Business Unit and now leads design for India & South Asia. She integrates design thinking into PepsiCo’s culture, driving growth for Snacks and Beverages, including brands like Pepsi, Lay’s, Mountain Dew, Kurkure, Gatorade, Tropicana, Doritos, Aquafina, Quaker, and Mirinda. Under her leadership, the design function aims to create brands and experiences that consumers love.

Before PepsiCo, Tanu was Design Director at Nestlé Design Lab, where she partnered with over 50 brands in the Nestlé India portfolio. In various roles, she visualised successful global and local brands.

Tanu graduated in Design from the National Institute of Design (NID, Ahmedabad). She worked with top design studios like Fitch and Elephant Design, partnering with clients such as Britannia, Heinz, The Coca-Cola Company, and Godfrey Philips India. Her extensive experience also includes working with Hector Beverages, the Uttarakhand Government, Satya Paul, Mars Chocolate, Carlsberg Group, the World Health Organization, Fox Channels, and Volkswagen, which has enriched her career.

With 4 years of design education and more than 17 years of experience, Tanu has built brands, teams, and relationships she holds close to her heart.

LinkedIn: @TanuSinha

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