As creative director of ICEMOBILE, Sander Ejlenberg (36) integrates the worlds of service design and advertising. He creates new ways to build digital relationships for multinationals in the retail, banking and entertainment industries. Over the years he has won many industry awards including IxDA, Webby and Cannes Lions.

Starting his career as a product designer at Smart Design in New York, he moved to Razorfish as a creative lead. After the bubble burst he co-founded MUSE, a digital advertising agency in Amsterdam and merged the agency with ICEMOBILE when the iPhone was introduced in 2007. The addition of creativity he has brought has grown ICEMOBILE into a leading mobile agency with a team of 100+ professionals.