Born and raised in Tokyo, Mori started out as a copywriter with Hakuhodo in 1986. Driven by his passion to communicate, he undertook a wide variety of projects with creative freedom. He also produced big campaigns which reached millions. Before he knew it, he was a veteran of 28  years, with many international and domestic awards under his belt. His passion for great advertising continues to drive him.

Mori has sat on the film Jury at Cannes in 2003, AdFest in 2005, Asia Advertising Award(AAA), One Show, D&AD in 2006 & 2008, and chaired at The Chillies(Sri Lankan Ad Award) in 2007. He also judged ACC, Japan’s major TVC award from 2004-2006, Spkes Asia in 2009, AdStars and CICCLPE in 2014.

He is also active in the movie industry with his first feature film recently released in Tokyo, where it won several awards at international film festivals.

Being a member of the global creative community, Mori loves Sushi, Sumo, Karaoke and Karate, naturally.