Kazuhiro Shimura is revolutionizing the creative field as a new type of creative professional. With a background in biotechnology, he started his career at Dentsu. He successfully developed new client businesses and services, using technology and data, besides creating great ads. His strengths are his abilities to bring innovation to advertising, business design, and even product services based on creative ideas. He works with the Toyota Future Mobility Development Division, of which he has been a member of, to develop the “i-ROAD”, the three-wheeled electric vehicle and its mobility related services with Toyota. As Creative Director, Kazuhiro has received numerous international awards including Cannes Lions, One Show, Clio, D&AD, LIA, on top of Grand Prix at Spikes Asia and Adfest.