A 1989 graduate of National Institute of Design, Ahmedabad, India Ashwini is the co-founder of Elephant, India`s largest independent integrated design consultancy with offices in India & Singapore. Elephant represents India at the Design Alliance Asia and Ashwini is part of the core group that steers the consortium of design companies across 13 Asian countries. She has done award winning work for global brands including Daimler, Unilever, P&G, Akzo-Nobel, Mars & Heinz and Indian ones including Britannia, Piramal, Nirlep, Titan, Godrej, Venky’s & Wipro. Awards include Designomics, CII Design excellence, AsiaStar Packaging Excellence & eight times Global ReBrand and the most recent VMRD Retail Design Gold. She has also been felicitated for Brand Excellence & Excellence for Innovation in Branding by IGI. Ashwini was invited by Rockefeller Foundation to participate in a global Social Impact summit and by Danish Design Foundation at the Global Co-creation Summit at Copenhagen. She has lectured at the icograda Design week in Vancouver & Istanbul, Business of Design week in Hong Kong, AIGA Annual Conference at Boston and several educational institutes in India and overseas. She has been a jury member on Global ReBrand 100 awards, PrintWeek Awards among others. She has been advising a Media Conglomerate to create user-centric approach across several publications. She is on the ColourNext colour forecast panel for Asian Paints since 2003. She has been a brand ambassador for HP. Her Individual publishing includes design research case studies and articles in National media.