Aporva Baxi and Simon Dixon quit their old jobs on the same day in 2001, determined to start their new studio, DixonBaxi, with a clean slate. DixonBaxi is an independent branding agency working with some of the worlds most forward thinking companies and CEOs. They reinvigorate organisations, inspire innovation, align team culture and bring brands to life across all platforms. Their approach is driven by strategic insights and harnessing their potential to create consistent brand worlds that deliver richer, more connected experiences to emotionally engage international audiences. They have created effective brand experiences for Universal Networks International, Betfair, Hit Entertainment, Viacom, Sony, Shine, Fremantle, Telemundo, UKTV, Star India, Sony Pictures Television, Kommersant and Formula One reaching a global audience of over 1 billion people.