A brand strategist on how to make brands click Read More
We are all experiencing first-hand an uncertain and unsettling time. It’s hard to know how to act, how to plan... Read More
Dear Reader, I’m a fortunate man. I’m lucky to have this opportunity to write to you personally and if you... Read More
Most brands have spent a long time deciding on their name; and why not? A brand’s name is the most important part of its identity. It has to be unique but also have a good recall value. Read More
Tsk Design gives a fresh and powerful identity to the Indian textile major, Himatsingka Group Read More
How many of great projects ensure that a design studio has ‘made it’? World's best designers answer the question Read More
Is the flattening of logo a trend or a necessity Read More
Increasingly, branding projects are as much about the strategic direction of companies and organisations as the design, and the gap between the two disciplines can be a difficult one to bridge. Read More
A complex web of names or no unified identity—Indian brands work in mysterious ways Read More
Exploring questions of style, animation and technology with founders-sisters Asavari Kumar and Shaivalini Kumar Read More
Design Week
Following an “identity crisis”, the location app has repositioned itself with a focus on the B2B sector with a minimalist aesthetic. Read More
Brands should tell their stories to connect with their consumers Read More