Paul Belford
Owner & Creative Director, This is Real Art,
Paul is a partner and creative director of This is Real Art. Having emerged from university with a PhD in Biochemistry, Paul, bizarrely, applied for a job as an art director in an advertising agency. He went on to hold senior positions at some of the best agencies in London, most recently, joint-creative director at AMV.BBDO, the largest ad agency in the UK. He is often asked to give lectures and workshops all over the world. Paul has won hundreds of creative awards for his work in both advertising and design. Paul is a former member of the D&AD Executive Committee. The gold standard organisation of the global advertising and design industries, D&AD represents the world¹s creative, design and advertising communities. Since 1962, D&AD has set industry benchmarks through its awards and education programmes and works to promote the impact of creativity and innovation on enhancing business performance.