As Global Chief Creative officer, Nick guides R/GA’s strategic and creative vision; a vision that is continuously evolving but stays true to R/GA’s legacy of combining world-class creativity and breakthrough technology.
Nick leads an increasingly diverse group of creatives that include designers, copywriters, interaction designers, and creative technologists. From these disciplines, he curates and choreographs teams that collaborate on a variety of work, from mobile applications, to TV spots and everything in-between.
Since joining in 2001, Nick has worked with clients such as Nike, Beats by Dre, Samsung, HBO, Johnson & Johnson, IBM, L’Oréal and Google, and R/GA has become one of the most awarded agencies in the world. During this time, R/GA has won every major creative award including four Cannes Lion Grand Prix, a Black D&AD pencil and a GRANDY, and Adweek named R/GA Digital Agency of the decade and Nike+ as campaign of the decade.
For over a decade Nick has lead the development of many of R/GA’s most innovative projects; including Nike+ running, Nike+ FuelBand and Beats Music for Beats by Dre. He has also sponsored the creation of cutting edge R/GA capabilities such as a prototyping studio and the hugely successful R/GA Accelerator. Nick has been on every major award show jury (including being named the jury president for the Cannes Innovations Lions) and has twice been named in the Creativity 50, a list of the world’s most influential creative people. He is recognized as an industry thought leader and has been published globally.
Beginning his career as a designer in Sydney, Nick continued as an advertising art director in London, and transitioned to digital in the late 90’s after moving to New York. His range of experience across marketing disciplines and geographies is an important asset for R/GA as they broaden their offerings and open offices all over the world.