Nick and Alan are award-winning designers and creative partners at NB. What drives them is not doing things the way the rest of the world does and they can often be heard asking “What if…?” They share a design sensibility that brought them together at Pentagram in 1992, as well as a love for stepping out of their comfort zone.
NB works with banks, household brands and game-changing start-ups. These include Pernod-Ricard, Sainsbury’s, Almeida Theatre, Aspall’s Cyder, V&A, Museum of London, John Lewis and Mothercare.
‘Creative Courage’ has become NB’s mantra; a rallying cry, a touchstone, a catalyst. When people have it, they’re bold, they try new things, come up with wild ideas, create a positive atmosphere and make electrifying connections.
What: NB get quickly to the heart of an organisation and are never afraid to challenge the things it finds. The aim is to create distinctive ideas that help people consider, enjoy and even fall in love with brands.
Who: Just twelve people. NB recruits and develops the finest creative talent in London, then works with its heroes to provide solutions that are both effective and beautiful.
Where: London based with a global outlook.
How: For NB, ideas don’t exist in a vacuum; you have to share them, kick them around, mull them over, dissect, resurrect, flip them and reverse them. After that, it’s all about clear thinking and crafted expression.