Trained in computer science and mathematics he soon became interested in developing the interfaces that would allow humans and “machines” to interact in a simpler and more productive way.
After deciding to pursue a career in advertising and design he joined EuroRSCG in Lisbon, where he soon became creative & tech supervisor for Cyberlab. In 2000 he leaves to co-found VIEW, which is now the Portuguese branch of the Isobar Network. He continued to develop his creative and leadership skills which lead him to create countless projects in the last decade for brands like Lipton, Adidas, Kia, GM, among many others. During this time he collected several international awards at some of the most prestigious competitions, including The New York Festivals, LIA Awards, Cresta Awards and he is frequently invited to participate as a member of the jury and speaker in festivals around the world.