Brendan McCormick
Creative Director, FITCH,
Brendan is a hands-on creative with a wealth of branding experience and adept at building compelling brand stories. As creative director at FITCH he enjoys the scope and variety of work that encompasses brand, environment and experiences. Formerly a creative director with Wolff Olins, Landor Associates and Siegel + Gale, Brendan has been in Mumbai since 2011. Brendan has lived and worked in many parts of the world including London, Madrid, Dubai, Singapore and Hong Kong. He has a firm belief that, exposure to different cultures can only benefit and inform the creative process. Currently he is responsible for a number of brand and communication projects for clients including ITC, Vodafone, Nestle and PepsiCo.