Roland van Kralingen (1946) has been chosen as the number one independent consultant of the Netherlands for several years in a row, including 2009. He has been a member of the International Board of Directors of TBWA and founder of the several TBWA offices worldwide.
For large international firms he has been a marketing, strategy and innovation expert. In 1993 he took the initiative in founding the Positioning Group.
In 2007 he started Innovation Consultancy INNOA together with one of his sons. Van Kralingen is seen as one of the truly leading marketing and brand renewers of the Netherlands and has written a great number of books, including Superbrands, Make Dust or Eat Dust and The Growth Engine. Among his many board positions, he is a member of the Sage Network in Boston, USA.
Projects:
- Absolut Vodka
- Nike
- Apple
- Arcelor
- Mittal
- GlaxoSmithKline
- Nissan
- PlayStation
- Visa
- Pedigree
- Standard Chartered
- McDonald’s
