Andy Altmann is the founder and director of Why Not Associates, whose unique graphic-design language has been admired and copied around the world in print, digital, and electronic media. Their client list is long and varied, ranging from Virgin Records to Paul Smith to the Royal Academy of Arts. Why Not’s versatile and innovative work has set new standards in an image-saturated world. This survey brings together their most recent work and shows how they have refined their typographic style as they explore new media, exhibition design, and architecture-scale urban pieces.
